How Social Media can help a small business grow a proactive
In today’s opt-in world getting the right data especially email can seem overbearing, frustrating and at time costly. So what is a small business to do? We know the answer isn’t simply to stop email lead generation. That’s why it is so important to utilise and link your other sales and marketing activity to grow that opt-in, robust and pro-active database.
So here is how you can use social media in a number of ways to ensure your are capturing those all-important email addresses.
- Link to a Call to Action:
Instead of simply adding a general web page, try a dedicated ‘Call to Action’ page. This tactic will get far more interaction than a simple homepage landing.
You could even try a dedicated micro-page dedicated to say Twitter. Try a offer or at least a common thread from the social media post / blog that the link come from.
It will show relevance and your audience will feel more secure in sharing their details with this type of relevance.
Try using proper links instead of short link codes; they seem so impersonal and non-trustworthy in the first instance. I appreciate this isn’t always the case but if you have a work related blog then say using enthralledagency/wordpress makes people feel more associated with you and therefore easy with you.
Cloud: flood and other such tools give you the chance to give away something for a tweet! Okay, this might not seem much but if you can offer advice or thought leadership, these are certainly great ways to gain trust and build that database of followers / addresses.
For example: enThralled offer a free audit on lead generation to companies. Yes it takes time on our part but it also builds relationships and trust in you and your business and in today’s economic landscape, it is two very powerful allies to have!
So by using these tools to share a link they get free content and you get that all important first stage relationship.
- Sound bites and other tweet able content
Generating quotes is a really useful way of getting retweeted. So what are the secrets and tools? Well, firstly use your newsletter page or news feed page for quotes and simply add a ‘click to tweet’ action button. One of the secrets here is to make the quote relevant and timely and not all about you, think sanity not vanity.
By building in these simple but useful tips you will be able to get opted-in addresses.
enThralled Agency has been helping small business with their Lead – Generation for many years, offering robust and pro-active solutions tailored to your needs.
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